Love and sex in Geoge Orwells novel 1984 Essay Example for Free

Love and sex in Geoge Orwells novel 1984 Essay George Orwells novel 1984 explores intimate human relationships in a bleak futuristic society as experienced by protagonist Winston Smith. Since there are few bonds stronger than those developed from loving relationships among family, friends, and lovers, the only entity acceptable to love in Oceania is the face of the Party, Big Brother. This restriction is necessary to achieving complete power and control over its citizens, as the Party must dissolve all loyalties derived through love, sex, and family and redirect them upon itself. By destroying trust the Party has cut the links between child and parent, and between man and man, and between man and woman(220). To train the citizens of Oceania for complete submission and devotion to Big Brother and the Party the family bond has been completely devalued, as No one dares trust a wife or a child or a friend any longer.(220) The Junior Spies are an organization in which children have become the police and denouncers of their parents in the name of Big Brother. By this means, the Party has managed to wedge itself between one of the most powerful instinctual bonds to turn parental devotion into fear and children into faithful machines of the Party as an extension of the Thought Police. Parsons remark In fact Im proud of her. It shows I brought her up in the right spirit, anyway(193) in response to his daughters betrayal, clearly portrays the Partys influence in the family institution. Not only does the daughter value the Partys approval more than her fathers life, but also Parsons appropriate response is to be grateful for the betrayal and to those who enforce it. The betrayal of the family bond is a common theme in 1984. Orwell illustrates how weak that loyalty has become with the skull-faced mans desperate begging to watch his wife and childrens throats be slit as an alternative to the Ministry of Loves room 101 with a complete lack of private loyalties(136). Winstons memories of his mothers love in a time when there were still privacy, love, and friendship, and when the members of a family stood by one another without needing to know the reason(28) confront his suspicions that to remain human, one was not loyal to a party or a country or an idea, they were loyal to one another(136). Technically, consorting with prostitutes is forbidden, but it seems to be tacitly encouraged just the same, as a means of relieving natural tensions. The more serious crime involves relations between Party members. The Party does not wish to allow the development of loyalties to any other acts or persons than itself, so it tends to deny permission of marriage to couples who appear attracted to one another, and it campaigns actively against sex as anything other than a slightly disagreeable duty whose sole purpose is propagation of the species. The Party feeds off the hysteria produced from sexual privation, as it is conveniently transformed into war fever and leader worship(110). Through its control of marriages and sexual mores, the Party resembles a conservative religious institution. By attempting to control peoples loyalties and loves, and redirect those towards itself, the Party posits itself as the end and the ultimate salvation. Katharine even calls sex our duty to the Party, and it is a weekly ritual almost like a martyrdom, in which both she and Winston are uncomfortable but must suffer through it anyway. Clearly, Winstons desire to have a woman of his own with whom sex could be pleasurable is yet another instance of his heretical tendencies. It does not seem something that he has experienced yet, since his encounter with the prostitute was somehow dirtying in every sense. His desire to evoke desire is itself thoughtcrime, and part of his overall rebellion against the world he lives in. . The Junior Anti-Sex League is one of the propaganda organizations used to control desire and teach sexual orthodoxy. The Partys sexual puritanism is due to the fact that the sex instinct creates a world of its own(110) and is therefore out of the Partys control and must be destroyed; The sex instinct will be eradicated. Procreation will be an annual formality like the renewal of a ration card. We shall abolish the orgasm(220). The sex instinct is dangerous to the Party and makes a direct, intimate connection between chastity and political orthodoxy(111). Sex is an act of outright rebellion, as all enjoyable sex must be in a society where the act is  supposed to be free of pleasure. In this sense Winstons affair with Julia is a political act against the Party, which is part of the attraction. Perhaps the greatest crime they commit is declaring love for someone as an individual, someone who is separate from the Party. Love, the clear anti-thesis to everything the Party stands for, has heavily ironic meaning in 1984. The language along with the emotion is manipulated by the Party to gain control of the people. The Ministry of Love, for example, concerns itself with torture, and the destruction of the individual is referred to as love for Big Brother. Winston battles to discover his humanity by equating the ability to feel love with the essence of being human. Winston progresses from seeing Julia as an outlet for his political unorthodoxy and his sexual energy, to seeing her as a companion, linked to him in a marriage of love. As long as Winston loves Julia, and what she represents to him, he is able to believe in himself and his humanity enough to hate Big Brother. Once he betrays that love, he violates his own humanity and can no longer love another human; All you care about is yourself(240). The Party, through Winstons betrayal of Julia, has cut another link to loyalty derived by love and redirected it upon itself. Winston is left a shell of a man having won the victory over himself and learned to love Big Brother (245). The goal of the Party is to wipe out the individual; There will be no loyalty, except loyalty toward the Party. There will be no love, except the love of Big Brother.(220) In 1984 Orwell warns about the future of man who is doomed to lose his individualness without love and loyalty. Family, sex, and love are the anchors that hold the emotions of human essence to our individual selves, resulting in Ownlife.

Essay --

This paper aims to describe the role and function of protein Helicase. "Helicases are enzymes that use ATP-driven motor force to unwind double-stranded DNA or RNA" (Wu, 2012). First discovered in E Coli in 1976 (Abdel-Monem et al, 1976) with the first eukaryotic helicase protein discovered soon after in 1978 (Hotta & Stern, 1978). Since these discoveries, many more similar enzymes and proteins have been discovered. It breaks the hydrogen bonds formed between opposing strands of DNA with energy formed through the hydrolysis of ATP to ADP and inorganic phosphate (Hartsuiker, 2013). The separation of strands is necessary as newly formed strands need to be transcribed using the nucleotide sequence of an open DNA strand. The protein is built around 6 sub-units which form an hexameric ring with assymetic symmetry. The biochemical properties of helicases are all very similar however, the presence of specific motifs (short chains of DNA, primarily used for structure) alters which family of helicases they fall into, how that specific helicase will work and subsequently; mutations in these specific motifs will cause specific differences in protein synthesis. There are 4 'Superfamilies' created through differentiation of 7 conserved motifs, roughly made from 300-500 amino acids(Hall & Matson, 2002). All helicases covered in this paper belong the largest family(Unmate et al, 2011) Super Family 2 (SF2) which are recognized by 9 conserved motifs. XPB and XPD are both DNA helicase structures, mutations in their helicase motifs can cause Xeroderma Pigmentosum (XP) and similar diseases. XPD and XPD's cellular functions involve Nucleotide Excision Repair, which removes DNA; damaged from UV rays. During Xeroderma Pigmentosum, these damaged stran... ..., similar to BLM, XPD, XPB, and WRN is found in Super family 2 and is a part of the DEAH box helicases. These helicases are involved in nuclear transcription and control of gene expression (De La Cruz et al, 1999). Mutations to this gene coding protein can result in an individual suffering from ATR-X syndrome, causing psychomotor retardation, ÃŽ ±-thalassemia and the expression of abnormal phenotypes in both the genitals and face. A 2kb deletion mutation has been observed in the XH2 gene, removing both coding and non-coding sequences. This mutation results in the down-regulation of ÃŽ ± - globin, this irregular haemoglobins are produced which directly results in ÃŽ ± - thalassemia (Gibbons et al, 1995). The mutated globin proteins have a lower affinity with oxygen, thus less oxygen is in the blood, and less oxygen reaches the brain which can trigger psychomotor retardation.

How to Write a Brand Positioning Statement Essay

The Power of 3 Words First words on the subjects goes to Branding expert and author Jack Trout who advocates the simplest brand positioning strategy possible. He believes that the best and most successful brands occupy very specific positions in consumers minds, and those positions can be translated into a brand positioning statement of no more than three words. He wrote a post on Branding Strategy Insider where he said: â€Å"I have never seen a great brand positioning strategy that needed more than three words to define the brand. Any more than that and the probability of achieving any kind of impact on the market turns almost immediately to zero. â€Å"Great branding focuses on the two or three things that mark the brand out as different. Great positioning always consists of unexpected words born from research, forged through heritage, and destined to differentiate. I cannot tell you what those words should be, but I can tell you that if you are claiming ‘innovation’ or ‘excellence’ in your positioning, you will achieve the opposite.† The trick is creating a brand positioning statement that accurately encompasses your brand within three words (or as close to that as you can get). Think of it this way, consumers don’t have the time, patience, or desire to sift through cluttered messages to get to the meat of the matter. If your brand position isn’t clear, concise, and believable, it will have no chance of snatching a space in consumers’ minds for more than a nanosecond. Your brand positioning strategy has to set the focus and direction of your brand in a way that is instantly meaningful to consumers. You may be familiar with Jact Trout’s work which amplifies the above alongwith his ex partner Al Ries. Check them out for more details and examples. While their work is strategic, practitioners need to follow a template which spells out the different elements that need to be included. We look at two approaches which are typical. If you examine closely the variations between them are slight 1. According to Gavin Robertson, Brand Positioning Statements provide the most useful function of Taking everything you know about your brand, Everything that could be said about the consumer Making choices to pick one target that you’ll serve One brand promise you will stand behind. The Brand Positioning Statement A best in class positioning statement has four key elements: Target Market (a) Definition of the market you play in (b) Brand Promise (emotional or rational benefit) (c) The Reason to Believe (RTB) the brand promise (d) The more focused your decisions, the more successful you will be: decide on one target, one promise and maybe one or two reasons to believe that help to directly back up your promise. But the target shouldn’t be everyone 18-65, and don’t throw your eight best features at the wall and hopefully something sticks. And the reason to believe has to back up your promise, not be a whole new promise. The classic way to write a Brand Positioning Statement is to take the elements above and frame them into the following: For the target market (a) Brand X plays in the market (b) and it gives the main benefit (c). That’s because of the following reasons to believe (d). 2. On the other hand Brad Van Auken says the brand position or brand positioning is how the brand is perceived in the context of competitive alternatives in the mind. When we develop Brand Positioning Statements we include the 5 elements below for each positioning statement. A Target Customer Definition, Brand Essence (Mantra), Brand Promise (Unique Value Proposition), Brand Archetype and Brand Personality, These 5 elements give the intended Brand Position greater depth. Brand Essence It is the â€Å"heart and soul† of the brand, its timeless quality, expressed as â€Å"adjective, adjective, noun.† Some people refer to the brand essence as the brand mantra, while for others the brand’s mantra is synonymous with the brand’s tagline or slogan. Brand Brand Essence (Adjective1, Adjective2, Noun) Disney Fun family entertainment Nike Authentic athletic performance Starbucks Rewarding everyday moments The Brand Promise / Unique Value Proposition: Only [name of brand] Delivers [unique and compelling benefit or shared value] To [target customer description] In the [product or service category] (establishing the competitive â€Å"frame of reference†) In the context of [market condition or trend that makes the benefit or value even more compelling] Because [proof points or â€Å"reasons to believe†] Focuses on the one or two key points of difference between the brand in question and other brands. Typically, these points of difference are brand benefits, benefits that are relevant, unique, compelling and believable for the brand in question. Brands typically focus on only one or two benefits and research has shown that people can’t link more than that number of benefits to a given brand in their minds. The first or most important benefit is sometimes referred to as the primary brand benefit. Example: The unique value proposition for Volvo is â€Å"safety.† As a brand promise, it could be expressed as â€Å"Only Volvo assures a safe ride to parents who care about their children’s safety.† One usually talks about attributes associated with products. Generally, with brands, people focus on benefits or values. Brand benefits can be functional, emotional, experiential or self-expressive. Through market research, one can identify the path from attributes to benefits to values to self-esteem in customers’ minds. This process is called laddering. A self-expressive benefit of the Mercedes brand is that it communicates that I have status and money. Brand  associations are anything that people link or associate with the brand in their minds. For example, people associate gambling and other vices with the Las Vegas, Nevada brand. The Brand Personality It is the composite of different brand personality elements. Focus on 7 to 12 brand personality elements for each brand. A brand personality element is usually expressed as an adjective. The purpose of brand personality attributes is to help personify the brand and to give it a distinctive â€Å"brand voice. Brand personality elements include the following: Trustworthy, Innovative, Reliable, Friendly, Rugged, Wholesome, etc. The Brand Archetype It is the underlying archetype that implies the driving force or motivation behind the brand. Combined with the brand personality, the brand archetype gives a brand a more human feel. Brand archetypes include The Pioneer, The Wizard, The Scientist, The Sage and The Artist. Other important terms to consider Brand Trigger is a term used mostly in Europe. It refers to anything that is associated with the brand that causes people to think about the brand. It elicits brand recall. Some people refer to a brand trigger as a Brand Mnemonic Device. So, most Brand Identity Elements (name, tagline, logo, jingle, etc.) are or can be Brand Triggers. We also talk about Brand Insistence Drivers. These five drive customers from being aware of the brand to preferring the brand to being loyal to the brand to insisting on the brand accepting no substitutes. 1. Awareness, 2. Relevant Differentiation, 3. Value, 4. Accessibility 5. Emotional Connection In the Brand Positioning process it’s important to evaluate the market and  your target customers — those that are most important to the future of your brand. With this understanding, continue to re-visit your positioning and tighten the focus.

Brave New World and Individual Freedom - 785 Words

The Motto of the World State is Community, Identity, Stability. With detailed reference to the novel, how do you view this in relation to individual freedom? â€Å"Community, Identity, Stability.† -- The motto that shapes and defines the entire civilized world. Civilians like Lenina believe that the motto has given them their individual freedom. â€Å"I am free. Free to have the most wonderful time. Everybodys happy nowadays.† (Page 79) Ironically, Huxley was trying to convey the exact opposite message. The motto really speaks of a heavy price paid -- freedom in exchange for collective happiness. Freedom to feel, freedom of identity, and the freedom to know and create. It is too heavy a price, perhaps, because freedom is never dear at any†¦show more content†¦Firstly all family relations must be completely abolished. People no longer know what monogamy, romance, families and mothers are, and along with that, stripped of the right to practice them. Then there is the use of soma. As Mustapha Mond exclaims, you can now carry half your morals around in a bottle, because the slightest bouts of any negative emotions can be instantly cured by the drug. Like ostriches the whole civilized world choose to bury themselves in their soma holiday in face of the tiniest adversity. Living in that bubble of false happiness, they have lost all ability and freedom to have emotions. John the Savage believes that being happy all the time is a prison on its own, and he claims the â€Å"right to be unhappy†. After all, being a human, even at its most abject and abased state, is about the right to feel, to love and to hate. The citizens of the World State have also lost their right to know and to create. They are all intellectually degraded, even for an Alpha Plus. Watsons himself, the most distinguished Emotional Engineer admits that the hypnopaedic lines he writes are â€Å"idiotic, writing when there’s nothing to say†. (Page 194) Mustapha Mond explains the reason why they couldn’t afford to have people becoming too intellectual. After centuries of war, famine, poverty, diseases, heartbreaks and chaos, one day The Ford came along and decided that it is too hardShow MoreRelatedBrave New World By Aldous Huxley919 Words   |  4 Pages In Brave New World, by Aldous Huxley, the social boundaries that we have today regarding sex does not exist, families are obsolete as citizens are made in Bokanovsky’s Process (one that does not require sex meaning, the need for parents is gone), and the government conditions their citizens from early ages to keep stability throughout its regi me. Brave New World follows protagonist Bernard (and his hidden love for nature and struggle for freedom) through this society, revealing all of it’s gloryRead MoreEssay on Brave New World: A Society of False Happiness1663 Words   |  7 Pagesdeath, humans are flooded with emotions both good and bad. Individuals are continuously seeking fulfillment, some failing to find it while others succeed. Many seek adoration; love, accomplishment and greatness. In literature, authors take the readers on journeys that allow imagination, granting the possibility for the reader to grasp inner desires and decide what is truly important in life. Literature allows readers to dive into a different world where happiness and fulfillment is plentiful and eternalRead MoreAnalyzing Structure And Point Of View1494 Words   |  6 PagesAnalyzing Structure and Point of View In Brave New World, Aldous Huxley basically divided the novel into three parts. The first part is to introduce an imagined future in which everything is unconventional. He gave us details for the fertilizing room and the world was built based on the ideas on Community, Identity, and Stability. The second part is to plunge the readers into the Brave New World and to give the view of different characters in the book, for example the ideal citizens Henry FosterRead MoreThe Social and Political Attitudes of Brave New World1373 Words   |  6 Pagesadapt with no freedom of thought, speech, or happiness in general? In the novel Brave New World by Aldous Huxley, there are many different attitudes portrayed with the purpose to make the reader think of the possible changes in our society and how they could affect its people. Brave New World is an unsettling, loveless and even sinister place. This is because Huxley endows his ideal society with features calculated to alienate his audience. Typically, reading Brave New World elicits the veryRead MoreBrave New World And 1984 By Aldous Huxley And George Orwell994 Words   |  4 Pagesdemonstrate the gloomy outcomes of power-hungry totalitarian governments in their novels Brave New World and 1984. Orwell, in 1984, fabricates the â€Å"Party† as a communistic, autocratic bureaucracy that ensures their control over their populace through unscrupulous manipulation of history and ubiquitous espionage that gives them complete control over every individual’s thoughts and feelings. Huxley, in Brave New World, establishes a government that safeguards social stability and maximizes â€Å"happiness†Read MoreSocietys Fate in Brave New World by Aldous Huxley994 Words   |  4 PagesSociety’s Fate â€Å"It has become appallingly obvious that our technology has exceeded our humanity† (Albert Einstein). Although the future remains difficult to predict, some ideas develop the undeniable fate of society. Throughout Brave New World, Aldous Huxley explains predictions for the future of society. The story begins by introducing Bernard Marx and his discovery of John, and his mother Linda on the reservation. This unfolds into John realizing the degree to which society has stripped theirRead MoreBrave New World as a Dystopia821 Words   |  4 Pagestheir life. The society in Brave New World by Aldous Huxley is set up by the World Controllers to be such. However, the society itself is just the opposite of a utopian society: a dystopian society. Even though everything appears to be perfect for everyone, the hidden truth reveals a different reality. The society in Brave New World is a dystopian society as exhibited by the lack of reality, freedom, and identity. A primary example of how the society in Brave New World is a dystopian society isRead More Brave New World - A Wake-Up Call for Humanity Essay1522 Words   |  7 PagesBrave New World - A Wake-Up Call for Humanity (this essay has problems with the format) Since the beginning of the Industrial Revolution in England, human society has had to struggle to adapt to new technology. There is a shift from traditional society to a modern one. Within the last ten years we have seen tremendous advances in science and technology, and we are becoming more and more socially dependent on it. In the Brave New World, Huxley states that we are moving in the direction of UtopiaRead MoreA Brave New World by Aldous Huxley1756 Words   |  7 PagesAldous Huxley is best known for his novel Brave New World, which depicts a post-industrial revolution utopia. Huxley greatly feared the ramifications to an industrialized world run by consumer capitalism, which is displayed in Brave New World. The government within the novel focuses solely on the bettering of technology and not scientific exploration and experimentation. The society’s values lie in instant gratification and constant happiness. The utopia is maintained through the means of drugs,Read More Comapring George Orwells 1984 and Aldous Huxleys Brave New World1381 Words   |  6 PagesComapring George Orwells 1984 and Aldous Huxleys Brave New World   Ã‚  Ã‚  Ã‚  Ã‚  Imagine a world in which people are produced in factories, a world lost of all freedom and individuality, a world where people are exiled or â€Å"disappear; for breaking the mold. Both 1984 by George Orwell and Aldous Huxleys Brave New World are startling depictions of such a society. Although these novels are of fictional worlds, control of the future may be subtly evolving and becoming far worse than Huxley or Orwell