Thursday, August 27, 2020

When People Need to Complain About a Product or Poor Service free essay sample

At the point when individuals need to grumble about an item or poor help, some prefere to whine recorded as a hard copy other like to gripe face to face. What direction do you like? Utilize explicit reasons and guides to help your answer. With regards to grumbling about items that dont sadisfy my desires, I like to gripe face to face. Altough many individuals may want to grumble recorded as a hard copy, I imagine that whining face to face is increasingly productive. Composing a letter or an email can hepl you to structure better your grumble however you are plainly missing the immediate contact with the responsable individual. Complaing in person is the most straightforward approach to talk legitimately with the individual in control as opposed to composing a letter and dont realize who will answer you or regardless of whether you will ever get an answer. We will compose a custom article test on At the point when People Need to Complain About a Product or Poor Service or then again any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page For instance my sister purchased a PC that was imperfection. She composed a letter and didnt get an answer. At the point when she at last went to the PC shop to grumble the administration of the client care tackled the issue promptly by giving her another PC. Additionally they felt extremely sorry in light of the bother they caused my sister. Another motivation to gripe straightforwardly in the shop is that you can clarify better what the issue is. While you are conversing with the capable people, they could ask you new inquiries that you didnt consider in any case. Along these lines they spare chance to comprehend what the difficult ist and settle it. When my cousin was working in a call place for a major versatile organization, where they were additionally reacting to messages in which clients depicted their issues with the items. He disclosed to me that the avarage client doesnt have an away from of how to clarify the issue in the correct manner so the specialists can not fathom it rapidly. The outcomes are a great deal of pointless messages and a ton of sat around. This could be avoided going legitimately to the shop. Regardless of whether in nowadays a great deal of shops are working on the web with web based business and the client support is only a mysterious call community, as I would see it would be much progressively imperative to leave the obscurity and to help shops that are offering a client support, all things considered.

Saturday, August 22, 2020

Enabling Cognitive Management Framework †Free Samples to Students

Question: Talk about the Enabling Cognitive Management Framework. Answer: Presentation Web of Things is viewed as a quickly developing system that includes associated gadgets and articles. These items have the ability of gathering just as trading data by using implanted sensors (Al-Fuqaha et al., 2015). Vehicles, lights, indoor regulators, coolers and other electrical machines can be associated with the Internet of Things. IoT can make brilliant home and shrewd urban areas too. In this time of data and correspondence innovation, IoT is turning into a vital piece of the general public. Brilliant home can be viewed as the most well known utilization of IoT. There are a few items accessible in the market like Nest Thermostat and Amazon Echo that can be constrained by the voice of the clients and make the lives of the clients very simple. There are a few qualities of Internet of Things like interconnectivity, heterogeneity and dynamic changes (Atzori, Iera Morabito, 2014). Various zones in the lives of the individuals are getting changed because of the Internet of Things. It greatly affects the instruction framework in the schools and colleges. IoT has various applications in the field of training. This report talks about the idea of IoT in subtleties. It gives an away from about the attributes of IoT alongside its models and applications. This report centers around the effect of Internet of Things on the earth of colleges. It talks about with legitimate rationale how the IoT will change the settings of the colleges. This report additionally talks about the focal points and weaknesses of IoT. It gives a short review of the effect of IoT on the general public. A part if RFID advancement network had begat the term Internet of Things in the year 1999. As of late this term has picked up significance because of the development and development of distributed computing, information investigation, universal and inserted correspondence just as cell phones (Barnaghi et al., 2012). The universe of Internet of Things or IoT comprises of a few gadgets that are associated with private or open IP or Internet Protocol systems. These gadgets have the ability to gather, dissect and use information for starting activities and giving insight to the reason for overseeing, arranging and deciding. IoT is viewed as a system that contains physical articles. Web isn't restricted to PC systems. It is likewise system of different gadgets like cameras, toys, vehicles, wellbeing instruments and home apparatuses. Web of Things or IoT did not depend on a solitary innovation (Da Xu, He Li, 2014). It is a mix of different programming and equipment advances. It is the inco rporation of IT to store, recovering and preparing information. It likewise incorporates correspondence advances that comprise of electronic frameworks to encourage correspondence among people just as gatherings (Chandrakanth et al., 2014). The heterogeneous mix of correspondence innovation needs adjustment to address IoT application needs like speed, vitality proficiency, security just as unwavering quality. Ethernet, ZigBee, Bluetooth, GPRS and GSM are the key advances for IoT. There are three classifications of Internet of Things: individuals to individuals, things or machines to different things or machines and individuals to things or machines. IoT is a worldview or idea that considers omnipresent nearness in a domain that comprises of different things through wired and remote associations (Cui, 2016). IoT can make an existence where genuine, virtual and advanced universes unite so as to make and create brilliant situations that has the capacity to make transport, urban communities, vitality and different regions wise. Ordinary items and gadgets that is unmistakable, decipherable, addressable and locatable through detecting gadgets that can be controlled by means of Internet independent of the methods for correspondence whether vi remote LAN, RFID, wide zone system or some different methods (Feki et al., 2013). Regular articles incorporate electronic gadgets as well as things prefer garments, seat, tree and some more. IoT can be viewed as an ongoing tran sformation of Internet. Articles and gadgets make themselves insight and unmistakable by the procedure of correspondence. The principle target of Internet of Things or IoT is to permit things to get associated whenever and from wherever. IoT gives a worldwide framework that empowers the data society to utilize propelled benefits by interconnecting things. Sensor systems, WSN, Wi-Fi, microcontroller, GPS, microchip, GSM, RFID, GPRS, 2G, 3G and 4G advances are liable for making IoT applications conceivable (Gubbi et al., 2013). These empowering advancements for IoT can be separated into classes like: advances that are utilized for improving the protection and security, advances that encourages the gadgets to get data that is logical in nature and innovations that causes the gadgets to process such relevant data. The last two classes are utilized to form and infusing knowledge into the gadgets (Khan et al., 2012). They are the structure squares. These qualities separate IoT from Intern et. The main class of innovations is certainly not a useful prerequisite and this aides in expanded entrance of IoT. Assignment computerization and better observing: IoT empowers the individuals to robotize the every day undertakings and control it with no human mediation. It keeps up straightforwardness in the different procedures of the machine to machine correspondence (Lee et al., 2013). The assignments are done in a uniform way. The administration quality is kept up and raised too. Fundamental moves can be made in crisis circumstances. Productivity: It is anything but difficult to get exact outcomes as the effectiveness if there should arise an occurrence of machine to machine correspondence and connection is more (Miorandi et al., 2012). Important time can be spared. Individuals get the chance to accomplish something innovative as opposed to rehashing a similar errand every day. Financially savvy: Internet of Things empowers the individuals to use assets and vitality ideally (Rifkin, 2014). It has the ability to caution the individuals when there is any harm or breakdown of the framework (Patel et al., 2016). This encourages the individuals to set aside cash. It is attainable for the individuals to utilize these sorts of advances. Personal satisfaction: Internet of Things will build the accommodation and solace of the individuals. It helps in the better administration of the every day exercises of the individuals. There are barely any cons of Internet of Things. Some of them are examined underneath. Security and protection: All the gadgets beginning from home apparatuses to move and water gracefully benefits, everything is associated with Internet (Perera et al., 2014). These gadgets have data put away in it. Programmers can assault these gadgets and addition unapproved access to the delicate data. It can cause debacle if the private information is lost and abused by the outside gatecrashers. Consider a circumstance when a wellbeing gadget gets hacked by an assailant. For this situation the programmer will have the option to change the settings of the gadget and mischief the patient. Similarity: Different gadgets of different makers should be associated that prompts similarity issues. In the event that all makers observe a typical norm, at that point this issue can be settled. Indeed, even Bluetooth empowered gadgets have these issues. Android telephones can't be associated by means of Bluetooth with any iPhone. Issues identified with similarity may advance syndication in the market where the clients will purchase gadgets from a solitary producer. Unpredictability: IoT is a mind boggling just as differing system. In the event that there are any bugs or disappointment in the equipment or programming, at that point it will prompt difficult issues. Burden can likewise be brought about by power disappointment. Lesser business: Unskilled laborers may lose their positions if the every day exercises get computerized. The pace of joblessness may ascend in the general public. This issue can be settled by legitimate training of the general public. Control: Technology assumes a critical job in the lives of the individuals. It is said to control the lives of the individuals. Individuals are getting subject to innovation and the more youthful age is getting dependent on it. Individuals are losing authority over their own lives. Qualities of IoT with Examples Interconnectivity: Internet of Things has the capacity to get associated with the foundation of data and correspondence innovation. There are different sorts of availability like PAN, WAN, LAN and NAN. The gadgets for the most part utilize the WAN, LAN and PAN for interconnecting with one another. Home gadgets can utilize LAN to get associated with the Internet (Singh, Tripathi Jara, 2014)). 4G and 3G associations can be utilized for correspondence with different gadgets. Cell phone can get associated with different cell phones by empowering the Bluetooth choice in the gadgets. This interconnection permits the gadgets to trade data and information among one another. Heterogeneity: The IoT gadgets are heterogeneous in nature as they have a place with various producers. They have various systems and equipment stages. They have the ability to connect with other help stages and different gadgets through various systems (Stankovic, 2014). For instance, LAN interfaces Microsoft Windows just as Linux PCs with the Apple PCs. A remote system that utilizes different access advancements is another case of a heterogeneous system. A remote system can offer support through remote LAN and can keep up administrations while changing to cell systems. This is called remote heterogeneous systems. Interface living and lifeless things: The preliminaries of IoT began with associating the modern gadgets. Today the idea has broadened and it manages interfacing everything including ordinary gadgets and items. The items can be gas turbines and even automobi

Friday, August 21, 2020

Narrative Essay Examples About Someones Life

Narrative Essay Examples About Someone's LifeWhen you look for narrative essay samples about someone's life, there are several different types that you can find. As you look around, you may notice a variety of them, each with a slightly different format and style. The good news is that there are many different options to choose from when you want to write a creative essay about someone's life. This article will go over some of the different types and their different styles.An educational essay is the most basic form of narrative essay samples about someone's life. This form will use examples of the author's life or work to illustrate a point in a short essay. In general, this will be very abstract and deal with different types of academic subjects such as statistics, the arts, mathematics, and more. The main benefit of this form is that it allows an author to relate his or her academic background and skills to different situations and people through his or her life. The student's lif e experiences can then be contrasted with the types of lessons that he or she has learned and how these have impacted his or her life.These are written very differently than others. These essays are written using different styles and will generally deal with different topics. For example, they might use sports as an example of their field of expertise, but they might also include other types of life events such as a major life change or significant accomplishments within their academic field.Opinion essays are used by both teachers and students to express their own personal thoughts on a certain topic. These essays will describe an opinion on a subject and will share it with the reader. They may include all of the facts regarding the topic, but they may also include opinions or side comments. Like a novel or short story, these essays often incorporate different elements of fiction and factual information.A political essay is one of the most popular narrative essay samples about some one's life. This is also the easiest form to create because the ideas are already set out in a syllabus. When using this form, it is important to think about the overall tone and direction of the essay. Although the basics of this form remain the same, it is important to read the subject of the essay and the introduction carefully so that you are clear on the direction that you want to take.A fact-based essay is the most controversial form. This is where the writer writes an entire essay based on an entirely made up fact about someone. These are very difficult to create, but the effect is always the same. The goal of a fact-based essay is to make the reader feel like they know the person who is giving the facts, and by creating an entirely made up scenario or fact about them, you are able to achieve this.There are many different styles for each of these forms. By having a few different forms on hand, you can easily switch between them at any time if you need to. If you don't want to have a class assignment or writing assignment written, these are great ways to add a little fun to your writing process.If you're writing for an audience, you should always have a few different styles on hand so that you can use whatever fits your needs and write your essay. This way, you can still get your point across and get your students or professors to notice your interesting thoughts and ideas.

Monday, May 25, 2020

Essay on The Power of the Witches in Shakespeares Macbeth

The Power of the Witches in Shakespeares Macbeth The tragedy of Macbeth comes about because of a single event in his life. If that one moment, the meeting with the witches on the heath, had not happened then Macbeth would no doubt have gone on to be a loyal and respected subject of King Duncan and, later, King Malcolm. However, the meeting did happen and the powerful force of ambition was unleashed within Macbeth and Lady Macbeth. It is the combination of these two factors, the meeting with the witches and Macbeths own inner demons, that lead to tragedy, and make the play terrifying in the Aristotelian sense. The three witches are certainly responsible for initiating the events that lead to Macbeths tragedy.†¦show more content†¦There can be little doubt that the witches are exploiting the situation for their own evil ends and are using honest trifles to win Macbeth to harm, but given the limited nature of their powers, it is hard to say that they are responsible for Macbeths later actions. Like the witches, Lady Macbeth is crucial to the actual accomplishment of Macbeths crime. Without her, Macbeth would not have carried out the murder in the first place - we shall go no further in this business - and without her timely interventions in gilding the grooms faces with blood and conveniently fainting when Macduffs questions become too insistent, it is unlikely that he would have got away with it. She seems to be just as ambitious as her husband and the plan to kill Duncan is largely hers. She overcomes Macbeths scruples by both encouragement and scorn: Macbeth Prythee, peace! I dare do all that may become a man; Who dares do more is none. Lady Macbeth What beast wast, then, That made you break this enterprise to me? When you durst do it, then you were a man; And, to be more than what you were, you would Be so much more the man. Also like the witches, Lady Macbeth calls explicitly on the power of evil and asks to be filled with direst cruelty in order to overcome the milk o human kindness that is too prevalentShow MoreRelatedImportance Of Shakespeare s Macbeth 1519 Words   |  7 Pagesthe Witches in Macbeth by William Shakespeare Throughout all of history, witches are known for practicing magic and creating prophecies to predict any future. In any scene involving witches, it is important to know their role in the play, whether they change the outcome of the play or simply influenced it, and the supernatural features the play comes along with in its time. In No Fear Shakespeare Macbeth by William Shakespeare, the play starts out with the three witches. The witches wereRead MoreMacbeth As A Tyrant Essay1281 Words   |  6 PagesShakespeare wrote Macbeth in 1606, during the reign of James I, who was James IV of Scotland before he became the King of England. James I, was a sponsor of Shakespeare’s theatre, so it is clear that Shakespeare’s work was affected by James I’s sensitivities. Murder and intrigue was a part of the Scottish Reign when James was growing, and in fact, James’s father was murdered when he was just a baby. Macbeth tells the story of a Scottish general who, through prophecies received from three witches and manipulationsRead More Shakespeares Macbeth - Renaissance Humanism Essay1494 Words   |  6 Pages   Ã‚  Ã‚  Ã‚  Ã‚   While the witches present in Shakespeare’s tragedy Macbeth assume the role of supernatural beings, it was not Shakespeare’s intent to portray a classic case of fatalism. On the contrary, Shakespeare used Macbeth as a way to display the idea of Renaissance humanism. Although the witches did in fact possess uncanny powers, they were in reality not controlling Macbeth, but rather they were tempting Macbeth to act in particular ways. The witches, as well as other significant characters, may haveRead MoreMacbeth Themes899 Words   |  4 Pages â€Å"What are the major themes in Macbeth† By Connor Maguire William Shakespeare’s Macbeth a play complete with many themes and viewpoints. The themes are exhibited by the main characters of the play, notably antagonist Macbeth. Themes seen in the play include ambition, where is is portrayed as both dangerous and unnatural. However, it does exist in both good and evil forms in the play. Another theme seen is whether Macbeths actions in the play are a result of fate, or free will. Although outsideRead MoreEssay on Shakespeares Presentation of the Witches in Macbeth866 Words   |  4 PagesShakespeares Presentation of the Witches in Macbeth The witches are a physical embodiment of evil in the play Macbeth. Like the serpent in the Garden of Eden, they represent temptation. The world of the witches is terrifying and their language full of spitefulness, violent and grisly references to mutilation. Banquo senses that they are evil and he is very mistrustful of them. Macbeth is tempted by their predictions, because they perhaps echo his own thoughts. The witchesRead MoreMacbeth, By William Shakespeare1203 Words   |  5 PagesMacbeth is a play based on King James I, it was written by William Shakespeare, however this play isn’t a king and queen fairy tale, but it’s a play about greed and guilt, chaos and murder and three evil witches who use prophecies to influence Macbeth to do bad things, using flattery would instigate his inner ambition to become king, which in the end doesn’t lead to a very happy ending. Shakespeare’s, Macbeth, was written in the early Jacobean period. During those times, women had no power, theyRead More Fate and Free Will in William Shakespeares Macbeth Essays585 Words   |  3 PagesWilliam Shakespeares Macbeth In Shakespeare’s Macbeth, there is a question as to whether or not Macbeth is driven by fate or free will. The three weird sisters approach Macbeth with prophecies that will all come true in the end. It would appear that Macbeth is just following destiny at first. However, Macbeth always had a choice throughout the play to choose his own fate. Macbeth journeyed to his murderous doom through his own free choice. In Act I, the three witches visit Macbeth and BanquoRead MoreWilliam Shakespeare s Macbeth As A Tragic Hero985 Words   |  4 PagesWilliam Shakespeare’s Macbeth (published 1623), a masterpiece, because of the number of issues it deals with in society both in Shakespeare’s time and modern society. He is regarded as the greatest English playwright of all time and has written many magnificent plays over the course of his lifetime. Shakespeare’s plays are still significant today as they cover many issues that we continue to face, such as racism (Shylock in Merchant of Venice), love (Romeo and Juliet), and the mysterious supernaturalRead MoreMacbeth Appearance Vs Reality1245 Words   |  5 PagesAn Exploration of Appearance and Reality in Macbeth As Plato famously said in Phaedrus, â€Å"Things are not always as they seem†, meaning that not everything is what it appears to be. In today’s society, many politicians appear trustworthy and are in reality crooked. Photoshop also manipulates appearance and reality. In literature, authors use appearance versus reality to create an interesting plot or characterize. In William Shakespeare’s tragedy, Macbeth, the theme of appearance versus reality is seenRead MoreMacbeth Desire For Power Analysis888 Words   |  4 PagesA power struggle is a common reoccurring event that is seen across literature , whether it’s when a character is trying to escape a higher power, gain power for themselves, or both. Macbeth, from Shakespeare’s play â€Å"The Tragedy of Macbeth† portrays this perfectly. Macbeths drive for power is the sole focus of the play and is an important trait that defines him as a character. â€Å"The Tragedy of Macbeth† is driven by an adoration for power. Shakespeare utilizes the main character, Macbeth, to speak

Friday, May 15, 2020

Barometer Definition and Function (Science)

The barometer, thermometer, and anemometer are important meteorology instruments. Learn about the invention of the barometer, how it works, and how its used to forecast weather. Barometer Definition A barometer is a device that measures atmospheric pressure. The word barometer comes from the Greek words for weight and measure. Changes in atmospheric pressure recorded by barometers are most often used in meteorology for forecasting weather. Invention of the Barometer Usually youll see  Evangelista Torricelli credited with inventing the barometer in 1643,  French scientist Renà © Descartes described an experiment to measure atmospheric pressure in 1631 and Italian scientist  Gasparo Berti constructed a water barometer between 1640 and 1643. Bertis barometer consisted of a long tube filled with water and plugged at both ends. He placed the tube upright in a container of water and removed the bottom plug. Water flowed from the tube into the basin, but the tube did not completely empty. While there may be disagreement over who invented the first water barometer, Torricelli is certainly the inventor of the first mercury barometer. Types of Barometers There are several types of mechanical barometer, plus now there are numerous digital barometers. Barometers include: water-based barometers - most often consists of a sealed glass ball that is half-filled with water. The body of the ball connects below the water level to a narrow spout, which rises above the water level and is open to the air. The water level of the spout rises when atmospheric pressure is lower than it was when the glass ball was sealed and drops when air pressure exceeds the pressure when the ball was sealed. While not particularly precise, this is a simple type of barometer easily constructed at home or in a lab.mercury barometers - uses a glass tube that is closed at one end, standing in a mercury-filled reservoir that is open to air. A mercury barometer works on the same principle as the water barometer, but is much easier to read and more sensitive than a water barometer.vacuum pump oil barometers - liquid barometer that uses vacuum pump oil, which has an extremely low vapor pressureaneroid barometers - type of barometer which does not use liquid to measure pressure, instead relying on expansion or contraction of a flexible metal capsulebarographs - uses an aneroid barometer to move a pen or needle to make a graph of pressure changesmicroelectromechanical systems (MEMS) barometersstorm glasses  or Goethe barometersmartphone barometers How Barometric Pressure Relates To Weather Barometric pressure is a measure of the weight of the atmosphere pressing down on the Earths surface. High atmospheric pressure means there is a downward force, pressure air down. As air moves down, it warms up, inhibiting the formation of clouds and storms. High pressure typically signifies fair weather, particularly if the barometer registers a lasting high pressure reading. When barometric pressure drops, this means air can rise. As it rises, it cools and is less able to hold moisture. Cloud formation and precipitation becomes favorable. Thus, when a barometer registers a drop in pressure, clear weather may be giving way to clouds. How To Use a Barometer While a single barometric pressure reading wont tell you too much, you can use a barometer to forecast changes in the weather by tracking readings throughout the day and over the course of several days. If the pressure holds steady, weather changes are unlikely. Dramatic changes in pressure are associated with changes in the atmosphere. If pressure suddenly drops, expect storms or precipitation. If pressure rises and stabilizes, youre more likely to see fair weather. Keep a record of barometric pressure and also wind speed and direction to make the most accurate forecasts. In the modern era, few people own storm glasses or large barometers. However, most smart phones are able to record barometric pressure. A variety of free apps are available, if one doesnt come with the device. You can use the app to relate atmospheric pressure to weather or you can track the changes in pressure yourself to practice home forecasting. References Strangeways, Ian.  Measuring the Natural Environment. Cambridge University Press, 2000, p. 92.The Invention of the Barometer, Weather Doctors Weather People and History, retrieved October 6, 2015.

Wednesday, May 6, 2020

Gender Equality And Women s Rights - 1274 Words

Women in the world still face discrimination and gender equality takes action to achieve women’s rights. AAUW provides and gives women the chance to have an education, while Catalyst reaches out to women to carry out equal pay, equal participation in the workplace, and remove discrimination. UN Women attains to human rights for women. Throughout history women have fought for gender equality in the workplace and in education, and every year organizations like AAUW, Catalyst, and UN Women have gotten closer to balancing equality. Improving education for women and girls continues to stay the goal for AAUW. The article â€Å"Girls’ education and gender equality,† reports that to improve education, women need life skills and women role models to look up to (2). Role models play an important part for young girls because girls need good examples to follow. In addition, well-educated role models will teach girls the importance of learning and why they need it. Ro le models will inspire young girls to focus on education and overcome the obstacles of education. Role models will help young girls accept themselves because role models teach the importance of accepting their life. Having female role models shows the importance of women and what they can achieve in the world. Education provides girls the opportunity to learn life skills for example, life skills will teach girls how to act correctly, in addition life skills will provide young girls how to think and buildShow MoreRelatedWomen s Rights And Gender Equality Essay1506 Words   |  7 Pages All men and women were created equal. However, this obvious truth is not universally shared. Fortunately, there is a very real fight for gender equality that we are currently engaged in, and a participant in that fight that holds a fundamental role are non-governmental organizations (NGOs). NGOs exist as private, voluntary organizations that function without government restriction and bias because they are not for profit and not funded by the government. These organizations coordinate strategiesRead MoreWomen s Rights For Gender Equality1441 Words   |  6 PagesWhatever women do, they must do twice as well as men to be thought half as good. Luckily, this is not difficult (Charlotte Whitton). Women’s rights promote an equality between men and women. Equality between males and females would be both genders being treated equal and fair in all aspects of life. Many people have been fighting for centuries to transform women’s rights. Women’s rights regarding job opportunities, military advancements and pay gaps have transformed over centuries and need to continueRead MoreWomen s Rights And Gender Equality Essay2428 Words   |  10 Pagesmay not even bring anything or anyone significant to mind. But no matter what thoughts arise through them, all three of these words represent an ideology, and two of them commonly have to do with diet. Feminism, or the advoc acy of women’s rights and gender equality, and veganism, or the lifestyle and diet of avoiding animal products, are widely known and decently popular. However, locavorism, which is the lifestyle and diet of purchasing and eating locally and sustainably grown food in order to helpRead MoreWomen s Rights Of Gender Equality And Women1005 Words   |  5 PagesHistorically women have not been provided equal opportunities in competitive and collegiate sports. In the late 1800’s, social perception was that females were weak and although they were admired by men, they were treated like objects (Lumpkin, 2013). Competitive and collegiate sports were dominated by males, with little opportunity for women to participate. Females eagerly wanted to participate, however sports were perceived inappropriate which would put their femininity in question and putRead MoreGender Equality And Its Effects On Women s Rights1962 Words   |  8 Pageshas also caused it to regress. Prior to the occupation of these treacherous groups, Afghanistan had a relatively liberal outlook, with a hopeful progression of women’s rights. More specifically; â€Å"Afghan women made up 50% of government workers, 70% of school teachers, and 40% of doctors in Kabul.† In recent years the public life of women has been completely effaced due to the effects of war and the Taliban regime. They are isolated, confined to their homes and masked with an all-encompassing burqa; prisonersRead MoreGender Equality And The Movement For Women s Rights On A Global Scale1174 Words   |  5 Pagesawareness about gender equality and the movement for women’s rights on a global scale. In fact, there are two controversial perceptions of the meaning of feminism and what feminists stand for. For many years, feminism is considered a series of mere actions exhorting for only women, which is anti-men and overaggressive. Recently, there is a gradual change in the understanding of what feminis m is. It is all about the equality that every living human should be treated regardless of gender, race, religionRead MoreGender Roles : Women s Rights On The Ground Of Political, Social And Economic Equality1531 Words   |  7 Pagesisa loaded term. Defined as the advocacy of woman’s rights on the ground of political, social and economic equality to men, feminism has become a movement for woman to have the same rights and respect as men, but just as racism is still relevant, so is the inequality of woman because of stereotypical gender roles. Woman have alway had their role in history, but those roles are often dictated by men. Historically woman have been shown doing woman s work and are defined in terms of their marital statusRead MoreSummary Of Looking For Alibrandi By Goria Steinem1077 Words   |  5 Pages â€Å"A gender-equal society would be one where the word â€Å"gender† does not exist: where everyone can be themselves. â€Å"said by Goria Steinem. I d isagree with Steinem’s statement in relation to gender equality in contemporary Australia. In this essay, three arguments would be addressed, which directly referred to Melina Marchetta’s 1992 novel, Looking for Alibrandi that enacted a story of a teenage girl who had to face difficulties in the society and fight with the original Australians as she was an illegitimateRead MoreGender Inequality Between Men And Women1255 Words   |  6 PagesHowever feminism maintains that women are treated in an unfair ways. Social gender roles lead to various forms of inequality and disparity between men and women, which in relation to the socio economic, political and cultural ideologies plays a negative role in girls (Asley 2014) .While some societies, defend gender differences based on their cultural norms and religious beliefs, this tends to restrict women physical and mental space.†Across social classes girls tends to have less physical mobilityRead MoreDoes Feminism Creat e Equality?1037 Words   |  5 PagesDoes Feminism Create Equality? Feminism is an umbrella term for people who think there is something wrong with the idea that gender has the capability to limit an individual’s social and political right. Even if there is inequality between men and women, feminism has never been the main reason to give women their civil rights. Feminism started among European activists in the 19th century, when women were not treated equally and were not elected to high positions of power. Indeed, it sought to eliminate

Tuesday, May 5, 2020

Study On Children With Abdominal Pain And Its Relationship To Mental I Essay Example For Students

Study On Children With Abdominal Pain And Its Relationship To Mental I Essay llnessBibliography: Hotopf, Matthew, ?Why Do Children Have Chronic Abdominal Pain, and What Happens to Them When They Grow Up British Medical Journal, April 1998Topic: ?Why Do Children Have Chronic Abdominal Pain, and What Happens to Them When They Grow UpPurpose: The purpose of this study was to evaluate the hypothesis that children who have persistent abdominal pain come from families with high rates of psychiatric disorder, neuroticism and physical illness. The study also analyzed whether these children will suffer from the previously mentioned illnesses in adulthood. Subjects: The study the based on a sample stratified for social class of all singe legitimate births (3637) that occurred in England, Wales, and Scotland in one week of March in 1946. All children born to non-manual workers and agricultural workers were surveyed, while those born to other laborers were sampled in a ratio of 1:4. Controls were defined as survey members who participated in the same waves of data collection during early childhood, but whom either no abdominal pain was reported or it occurred only once or twice. Methods:Information was based on hospital admissions of children who suffered from abdominal pain. Persistent abdominal pain was described as abdominal pain that was reported suggesting that the pain was chronic. Hospital records for these children were carefully reviewed by a pediatrician, and those with a defined organic cause of pain that was judged to have been present throughout childhood were excluded from the sample. Parental illness was accessed when the survey members were aged 15. The mother was asked if she or her husband had suffered from illnesses such as asthma, cough, rheumatism in joints, anemia, heart trouble, kidney trouble, and other health complaints. School attendance records of the children were assessed twice during childhood. Teachers were asked to rate whether the childs attendance was below average, or above average. This was done when the child was 13 years of age and again at 15 years of age. The Printer personality inventory was used when the child was 13 years of age to determine the childs personality and behavior in terms of neuroticism and extroversion. Again, the childs teacher was asked to evaluate the child. This time the teacher rated the child in terms of: lying, disobedience, being a disciplinary problem, restlessness, quality of work, and energy level. The standards used to measure these behaviors were below average, average, or above average. Fathers, at 36 years of age, were measured according to their occupation, sex, and social class in 1961 in terms of psychiatric disorder and physical symptoms. A semi-structured psychiatric interview generating levels of severity of psychiatric disorder and self-reported physical symptoms were conducted. Subjects who suffered from inflammatory bowel disease during adulthood were identified. Death records were analyzed to determine if persistent abdominal pain in childhood was related to increased mortality. Results:There were three main findings of the study. Firstly, children whose parents suffered from ill health were more likely to suffer from persistent abdominal pain. Secondly, although persistent abdominal pain in childhood did no predict abdominal pain in adulthood, abdominal pain was modestly associated with other common physical symptoms in adulthood. The study also found persistent abdominal pain in childhood was in indicator of psychiatric disorders in adulthood. At age 7, a fifth of the subjects had suffered abdominal pain; at 11 years it was 19%, and at 15 years it was 17%. Seventy-six of the 3637 children studied had recurrent abdominal pain. Of these, three had pain caused by chronic disease and 73 had persistent pain of unexplained origin. As it relates to the sexes, the children who participated in the study did not exhibit any difference in persistent abdominal pain (odds ratio to girls 0.97; 95%, 0.56 to 1.68). Children whose fathers had manual occupations were more likely to suffer from pain (1.75; to 1.02 to 3.03). The study revealed a connection between pain and parental health complaints, parental ratings of health, maternal nerves, maternal neuroticism, and families who were prone to colds. .ucfadb7efaf3dda6c5c2bc6dda5964ce9 , .ucfadb7efaf3dda6c5c2bc6dda5964ce9 .postImageUrl , .ucfadb7efaf3dda6c5c2bc6dda5964ce9 .centered-text-area { min-height: 80px; position: relative; } .ucfadb7efaf3dda6c5c2bc6dda5964ce9 , .ucfadb7efaf3dda6c5c2bc6dda5964ce9:hover , .ucfadb7efaf3dda6c5c2bc6dda5964ce9:visited , .ucfadb7efaf3dda6c5c2bc6dda5964ce9:active { border:0!important; } .ucfadb7efaf3dda6c5c2bc6dda5964ce9 .clearfix:after { content: ""; display: table; clear: both; } .ucfadb7efaf3dda6c5c2bc6dda5964ce9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ucfadb7efaf3dda6c5c2bc6dda5964ce9:active , .ucfadb7efaf3dda6c5c2bc6dda5964ce9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ucfadb7efaf3dda6c5c2bc6dda5964ce9 .centered-text-area { width: 100%; position: relative ; } .ucfadb7efaf3dda6c5c2bc6dda5964ce9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ucfadb7efaf3dda6c5c2bc6dda5964ce9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ucfadb7efaf3dda6c5c2bc6dda5964ce9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ucfadb7efaf3dda6c5c2bc6dda5964ce9:hover .ctaButton { background-color: #34495E!important; } .ucfadb7efaf3dda6c5c2bc6dda5964ce9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ucfadb7efaf3dda6c5c2bc6dda5964ce9 .ucfadb7efaf3dda6c5c2bc6dda5964ce9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ucfadb7efaf3dda6c5c2bc6dda5964ce9:after { content: ""; display: block; clear: both; } READ: The go getter EssayThe survey conducted by teachers showed no relationship between persistent abdominal pain and children who were disobedient, liars, or those with disciplinary problems. Daydreaming in class and having low energy was found to be related to persistent abdominal pain, and children who were more frequently absent from school suffered from abdominal pain during their early years (6-10), but there was no significant increase of school absence when the child was 13 years of age. Psychology Essays

Sunday, April 12, 2020

Turkey Religion Essays - Islam, Religion, Sharia, Islam In Turkey

Turkey Religion Religion Islam is a monotheistic religion practiced by Muslims. They believe that Allah gave revelations to the Prophet Muhammed through the Angel Gabriel around A.D. 600. Jesus Christ and the prophets of the New Testament are accepted as Islamic precepts. During their rule of the Ottoman Empire, Islamic laws dictated the way of life for the Turks. In 1924 with the new republic government, Islamic Law was abolished as a state religion. The government removed religion from public policy and restricted it exclusively to personal faith. This led to the abolishment of the religion's hierarchy and the closing and confiscation of the lodges, meeting places and monasteries as well as outlawing their rituals and meetings. The government restricted religious public attire for men and women as well as trying to substitute Turkish words for Arabic words of Islamic origin. This was a swift and harsh attempt at change. During the 1940's there was a relaxation of some political controls and by the 1950's people wanted to return to traditional religious practice. In fact starting in the 1950's religious education was made compulsory in secondary schools and in 1982 it was extended to primary schools as well. A lot of the controversy that followed was found in the universities. Female students committed to Islam began to cover their heads and necks with scarves and long overcoats. This lead to the regulations in 1987, forbid female students to cover their heads in class. Protests by other religious students and professors overturned the dress code in the 1990's. Today, a Turkish woman's dress has become the center of much debate. (Bollag,B., January 8, 1999). The Muslim religion accounts for 99% of the population in Turkey. Non-Muslim's religions include: Christians, Protestants and Jews. The members of these religions usually reside in a single area and are very small in number.

Tuesday, March 10, 2020

Louis XIV And His Foreign Policy essays

Louis XIV And His Foreign Policy essays Louis XIV (1638-1715), was known as the 'Sun King'. By the time Louis took up the reign of the government in 1660, France had turned into the most powerful nation of Europe. At this time many of France's neighboring countries had been weakened both by revolts within their own countries and expensive wars with other lands. In Louis's mind, the natural boundaries of France were the Alps, the Pyrenees, and the river Rhine. His intentions were to push the frontiers of France out to these limits as well as win glory for himself. As a result Louis plunged France into 30 years of foreign wars trying to achieve his ambition. This paper discusses Louis' XIV's foreign policy and analyzes whether his foreign policy was successful or not. Louis XIV's notorious dictum was "I am the State". Even the late Charles De Gaulle often echoed this. Louis XIV (1638-1715) - king of France (1643-1715) - was known as the 'Sun King'. Louis, the third monarch of the Bourbon family, ruled for 72 years, the longest reign in European history. His rule typified the period of absolute monarchy in the second half of the 17th century, during which time kings ruled without the restraint of representative institutions. This epoch is widely known as the age of Louis XIV because other European monarchs imitated and competed with developments Coming to power at a young age, Louis did not have the conventional humanist education of most princes, who learned Latin, ancient history, rhetoric, and the arts. Instead his instruction focused on the practical necessities of kingship, such as the history of France and its monarchy and After Louis XIV came to the throne just before his fifth birthday, the Italian-born first minister Cardinal Mazarin guided the policies and effectively instructed Louis in affairs of state both internal as well as foreign affairs.. When Mazarin died in 1661, Louis proclaimed that he would ...

Sunday, February 23, 2020

Brand Management for Rolex Essay Example | Topics and Well Written Essays - 4500 words

Brand Management for Rolex - Essay Example The essay "Brand Management for Rolex" analyzes the strategies that have made Rolex a famous brand. It is a descriptive case study. In this case study, the qualitative method has been followed. The data that is used in this case study is secondary data and it has been collected through websites and books. Brand management is about developing an image of a brand and also maintaining it. Brand management helps a company to define any product, position the product, and deliver it to the customer. It is an ability to generate and sustain the brand. A strong brand is an asset for a company which discriminates any product from other alternative products. It can set an additional image to the product of the company. With regard to establishing brand image, Rolex always prefers to use certain traveler or singer or other stylish people for advertisement purposes. Rolex seeks selective media for advertising their products which can help to form the image of the brand as well as control the advertisement cost. Rolex is extremely elegant to accomplish multiple factors while spending least amount of money which can help to maintain the balance between optimal cost and profit. Through their good marketing skills, Rolex successfully increases their fans and earn the honor and faith of Rolex user. From the early 1930s, Rolex focuses on product quality. The advertisement of Rolex was limited to just product level and made by using verbal statements and graphics. Rolex depicted that its products are targeted to only high-class customers.

Friday, February 7, 2020

Criminal Justice Authority Essay Example | Topics and Well Written Essays - 1500 words

Criminal Justice Authority - Essay Example Individuals ought to obey the law and ensure that they do not go against the rules set by the state. Criminal justice authority needs to conform to the provisions of the law before administering the law (Government of Alberta, 2011). Impunity in the practice of duties should be shunned for it causes mistrust amongst the citizens. There is a need to have a procedure of carrying out activities which offer protection to the citizens from the criminals. The civilian oversight committees play a very pertinent role of balancing the powers of the criminal justice authority (Terrill, 2009). Despite the fact that the criminals are evil doers, they need to be protected from the coercion of rough law enforcers. Discretionary authority can create opportunistic moments whereby coercion of criminals or suspects is upheld (Bruce, 2002). Introduction Criminal justice system practices act of upholding social control, mitigating and deterring crime. Criminal justice is used in sanctioning the individu als who go against the laws set by with rehabilitation efforts and criminal penalties. People accused of crime have protections against abuse of prosecution and investigatory powers. Law is a system of rules enforced through a number of societal institutions (Bruce, 2002). The law serves the purpose of maintaining order in the society by the provision of set of rules which govern the conduct. There is criminal and civil law used in the practice of law in society. Civil laws are the rules and regulations which control grievances and transactions between the citizens in a society while criminal law concerns dangerous actions to the society (Jernigan, 2007). In criminal law, prosecution is pursued by the state rather than individuals. Criminal law provides definitions for crime and possible prescriptions for sentences for the committing of the crime in question (Government of Alberta, 2011). Discretionary authority personnel Discretionary authority entails that there is open authority practice over the criminals. If this authority is not checked, it has its excesses because many people become victims of torture and harassing from the law enforcers. There is a need to have civilians who are non-aligned to forces as a check to the measures in the manner justice is delivered to the victims or criminals. It is not in orders to delivery justice by bending the law because it would spoil the image of the law (Bruce, 2002). The civilian oversight committee helps in affirming confidence to the police departments to the public. They are the check elements who represent the citizens in ensuring that the police follow the law in performing their duties (Terrill, 2009). Civilian oversight committee Civilian oversight committees play a great role in ensuring that the police are fully investigated in case they commit crime sin prevention of the same crime. The term oversight means an ongoing practice whereby each police is held accountable for his or her actions. The committee focuses on achieving accountability by division of power within the law enforcing organization for the purposes of close monitoring. This committee brings forth a democratic society which responds to the concerns of the majority (Government of Alberta, 2011). There is accountability between the oversight bodies and policing departments. The measures

Wednesday, January 29, 2020

Love and sex in Geoge Orwells novel 1984 Essay Example for Free

Love and sex in Geoge Orwells novel 1984 Essay George Orwells novel 1984 explores intimate human relationships in a bleak futuristic society as experienced by protagonist Winston Smith. Since there are few bonds stronger than those developed from loving relationships among family, friends, and lovers, the only entity acceptable to love in Oceania is the face of the Party, Big Brother. This restriction is necessary to achieving complete power and control over its citizens, as the Party must dissolve all loyalties derived through love, sex, and family and redirect them upon itself. By destroying trust the Party has cut the links between child and parent, and between man and man, and between man and woman(220). To train the citizens of Oceania for complete submission and devotion to Big Brother and the Party the family bond has been completely devalued, as No one dares trust a wife or a child or a friend any longer.(220) The Junior Spies are an organization in which children have become the police and denouncers of their parents in the name of Big Brother. By this means, the Party has managed to wedge itself between one of the most powerful instinctual bonds to turn parental devotion into fear and children into faithful machines of the Party as an extension of the Thought Police. Parsons remark In fact Im proud of her. It shows I brought her up in the right spirit, anyway(193) in response to his daughters betrayal, clearly portrays the Partys influence in the family institution. Not only does the daughter value the Partys approval more than her fathers life, but also Parsons appropriate response is to be grateful for the betrayal and to those who enforce it. The betrayal of the family bond is a common theme in 1984. Orwell illustrates how weak that loyalty has become with the skull-faced mans desperate begging to watch his wife and childrens throats be slit as an alternative to the Ministry of Loves room 101 with a complete lack of private loyalties(136). Winstons memories of his mothers love in a time when there were still privacy, love, and friendship, and when the members of a family stood by one another without needing to know the reason(28) confront his suspicions that to remain human, one was not loyal to a party or a country or an idea, they were loyal to one another(136). Technically, consorting with prostitutes is forbidden, but it seems to be tacitly encouraged just the same, as a means of relieving natural tensions. The more serious crime involves relations between Party members. The Party does not wish to allow the development of loyalties to any other acts or persons than itself, so it tends to deny permission of marriage to couples who appear attracted to one another, and it campaigns actively against sex as anything other than a slightly disagreeable duty whose sole purpose is propagation of the species. The Party feeds off the hysteria produced from sexual privation, as it is conveniently transformed into war fever and leader worship(110). Through its control of marriages and sexual mores, the Party resembles a conservative religious institution. By attempting to control peoples loyalties and loves, and redirect those towards itself, the Party posits itself as the end and the ultimate salvation. Katharine even calls sex our duty to the Party, and it is a weekly ritual almost like a martyrdom, in which both she and Winston are uncomfortable but must suffer through it anyway. Clearly, Winstons desire to have a woman of his own with whom sex could be pleasurable is yet another instance of his heretical tendencies. It does not seem something that he has experienced yet, since his encounter with the prostitute was somehow dirtying in every sense. His desire to evoke desire is itself thoughtcrime, and part of his overall rebellion against the world he lives in. . The Junior Anti-Sex League is one of the propaganda organizations used to control desire and teach sexual orthodoxy. The Partys sexual puritanism is due to the fact that the sex instinct creates a world of its own(110) and is therefore out of the Partys control and must be destroyed; The sex instinct will be eradicated. Procreation will be an annual formality like the renewal of a ration card. We shall abolish the orgasm(220). The sex instinct is dangerous to the Party and makes a direct, intimate connection between chastity and political orthodoxy(111). Sex is an act of outright rebellion, as all enjoyable sex must be in a society where the act is  supposed to be free of pleasure. In this sense Winstons affair with Julia is a political act against the Party, which is part of the attraction. Perhaps the greatest crime they commit is declaring love for someone as an individual, someone who is separate from the Party. Love, the clear anti-thesis to everything the Party stands for, has heavily ironic meaning in 1984. The language along with the emotion is manipulated by the Party to gain control of the people. The Ministry of Love, for example, concerns itself with torture, and the destruction of the individual is referred to as love for Big Brother. Winston battles to discover his humanity by equating the ability to feel love with the essence of being human. Winston progresses from seeing Julia as an outlet for his political unorthodoxy and his sexual energy, to seeing her as a companion, linked to him in a marriage of love. As long as Winston loves Julia, and what she represents to him, he is able to believe in himself and his humanity enough to hate Big Brother. Once he betrays that love, he violates his own humanity and can no longer love another human; All you care about is yourself(240). The Party, through Winstons betrayal of Julia, has cut another link to loyalty derived by love and redirected it upon itself. Winston is left a shell of a man having won the victory over himself and learned to love Big Brother (245). The goal of the Party is to wipe out the individual; There will be no loyalty, except loyalty toward the Party. There will be no love, except the love of Big Brother.(220) In 1984 Orwell warns about the future of man who is doomed to lose his individualness without love and loyalty. Family, sex, and love are the anchors that hold the emotions of human essence to our individual selves, resulting in Ownlife.

Monday, January 20, 2020

Essay --

This paper aims to describe the role and function of protein Helicase. "Helicases are enzymes that use ATP-driven motor force to unwind double-stranded DNA or RNA" (Wu, 2012). First discovered in E Coli in 1976 (Abdel-Monem et al, 1976) with the first eukaryotic helicase protein discovered soon after in 1978 (Hotta & Stern, 1978). Since these discoveries, many more similar enzymes and proteins have been discovered. It breaks the hydrogen bonds formed between opposing strands of DNA with energy formed through the hydrolysis of ATP to ADP and inorganic phosphate (Hartsuiker, 2013). The separation of strands is necessary as newly formed strands need to be transcribed using the nucleotide sequence of an open DNA strand. The protein is built around 6 sub-units which form an hexameric ring with assymetic symmetry. The biochemical properties of helicases are all very similar however, the presence of specific motifs (short chains of DNA, primarily used for structure) alters which family of helicases they fall into, how that specific helicase will work and subsequently; mutations in these specific motifs will cause specific differences in protein synthesis. There are 4 'Superfamilies' created through differentiation of 7 conserved motifs, roughly made from 300-500 amino acids(Hall & Matson, 2002). All helicases covered in this paper belong the largest family(Unmate et al, 2011) Super Family 2 (SF2) which are recognized by 9 conserved motifs. XPB and XPD are both DNA helicase structures, mutations in their helicase motifs can cause Xeroderma Pigmentosum (XP) and similar diseases. XPD and XPD's cellular functions involve Nucleotide Excision Repair, which removes DNA; damaged from UV rays. During Xeroderma Pigmentosum, these damaged stran... ..., similar to BLM, XPD, XPB, and WRN is found in Super family 2 and is a part of the DEAH box helicases. These helicases are involved in nuclear transcription and control of gene expression (De La Cruz et al, 1999). Mutations to this gene coding protein can result in an individual suffering from ATR-X syndrome, causing psychomotor retardation, ÃŽ ±-thalassemia and the expression of abnormal phenotypes in both the genitals and face. A 2kb deletion mutation has been observed in the XH2 gene, removing both coding and non-coding sequences. This mutation results in the down-regulation of ÃŽ ± - globin, this irregular haemoglobins are produced which directly results in ÃŽ ± - thalassemia (Gibbons et al, 1995). The mutated globin proteins have a lower affinity with oxygen, thus less oxygen is in the blood, and less oxygen reaches the brain which can trigger psychomotor retardation.

Sunday, January 12, 2020

How to Write a Brand Positioning Statement Essay

The Power of 3 Words First words on the subjects goes to Branding expert and author Jack Trout who advocates the simplest brand positioning strategy possible. He believes that the best and most successful brands occupy very specific positions in consumers minds, and those positions can be translated into a brand positioning statement of no more than three words. He wrote a post on Branding Strategy Insider where he said: â€Å"I have never seen a great brand positioning strategy that needed more than three words to define the brand. Any more than that and the probability of achieving any kind of impact on the market turns almost immediately to zero. â€Å"Great branding focuses on the two or three things that mark the brand out as different. Great positioning always consists of unexpected words born from research, forged through heritage, and destined to differentiate. I cannot tell you what those words should be, but I can tell you that if you are claiming ‘innovation’ or ‘excellence’ in your positioning, you will achieve the opposite.† The trick is creating a brand positioning statement that accurately encompasses your brand within three words (or as close to that as you can get). Think of it this way, consumers don’t have the time, patience, or desire to sift through cluttered messages to get to the meat of the matter. If your brand position isn’t clear, concise, and believable, it will have no chance of snatching a space in consumers’ minds for more than a nanosecond. Your brand positioning strategy has to set the focus and direction of your brand in a way that is instantly meaningful to consumers. You may be familiar with Jact Trout’s work which amplifies the above alongwith his ex partner Al Ries. Check them out for more details and examples. While their work is strategic, practitioners need to follow a template which spells out the different elements that need to be included. We look at two approaches which are typical. If you examine closely the variations between them are slight 1. According to Gavin Robertson, Brand Positioning Statements provide the most useful function of Taking everything you know about your brand, Everything that could be said about the consumer Making choices to pick one target that you’ll serve One brand promise you will stand behind. The Brand Positioning Statement A best in class positioning statement has four key elements: Target Market (a) Definition of the market you play in (b) Brand Promise (emotional or rational benefit) (c) The Reason to Believe (RTB) the brand promise (d) The more focused your decisions, the more successful you will be: decide on one target, one promise and maybe one or two reasons to believe that help to directly back up your promise. But the target shouldn’t be everyone 18-65, and don’t throw your eight best features at the wall and hopefully something sticks. And the reason to believe has to back up your promise, not be a whole new promise. The classic way to write a Brand Positioning Statement is to take the elements above and frame them into the following: For the target market (a) Brand X plays in the market (b) and it gives the main benefit (c). That’s because of the following reasons to believe (d). 2. On the other hand Brad Van Auken says the brand position or brand positioning is how the brand is perceived in the context of competitive alternatives in the mind. When we develop Brand Positioning Statements we include the 5 elements below for each positioning statement. A Target Customer Definition, Brand Essence (Mantra), Brand Promise (Unique Value Proposition), Brand Archetype and Brand Personality, These 5 elements give the intended Brand Position greater depth. Brand Essence It is the â€Å"heart and soul† of the brand, its timeless quality, expressed as â€Å"adjective, adjective, noun.† Some people refer to the brand essence as the brand mantra, while for others the brand’s mantra is synonymous with the brand’s tagline or slogan. Brand Brand Essence (Adjective1, Adjective2, Noun) Disney Fun family entertainment Nike Authentic athletic performance Starbucks Rewarding everyday moments The Brand Promise / Unique Value Proposition: Only [name of brand] Delivers [unique and compelling benefit or shared value] To [target customer description] In the [product or service category] (establishing the competitive â€Å"frame of reference†) In the context of [market condition or trend that makes the benefit or value even more compelling] Because [proof points or â€Å"reasons to believe†] Focuses on the one or two key points of difference between the brand in question and other brands. Typically, these points of difference are brand benefits, benefits that are relevant, unique, compelling and believable for the brand in question. Brands typically focus on only one or two benefits and research has shown that people can’t link more than that number of benefits to a given brand in their minds. The first or most important benefit is sometimes referred to as the primary brand benefit. Example: The unique value proposition for Volvo is â€Å"safety.† As a brand promise, it could be expressed as â€Å"Only Volvo assures a safe ride to parents who care about their children’s safety.† One usually talks about attributes associated with products. Generally, with brands, people focus on benefits or values. Brand benefits can be functional, emotional, experiential or self-expressive. Through market research, one can identify the path from attributes to benefits to values to self-esteem in customers’ minds. This process is called laddering. A self-expressive benefit of the Mercedes brand is that it communicates that I have status and money. Brand  associations are anything that people link or associate with the brand in their minds. For example, people associate gambling and other vices with the Las Vegas, Nevada brand. The Brand Personality It is the composite of different brand personality elements. Focus on 7 to 12 brand personality elements for each brand. A brand personality element is usually expressed as an adjective. The purpose of brand personality attributes is to help personify the brand and to give it a distinctive â€Å"brand voice. Brand personality elements include the following: Trustworthy, Innovative, Reliable, Friendly, Rugged, Wholesome, etc. The Brand Archetype It is the underlying archetype that implies the driving force or motivation behind the brand. Combined with the brand personality, the brand archetype gives a brand a more human feel. Brand archetypes include The Pioneer, The Wizard, The Scientist, The Sage and The Artist. Other important terms to consider Brand Trigger is a term used mostly in Europe. It refers to anything that is associated with the brand that causes people to think about the brand. It elicits brand recall. Some people refer to a brand trigger as a Brand Mnemonic Device. So, most Brand Identity Elements (name, tagline, logo, jingle, etc.) are or can be Brand Triggers. We also talk about Brand Insistence Drivers. These five drive customers from being aware of the brand to preferring the brand to being loyal to the brand to insisting on the brand accepting no substitutes. 1. Awareness, 2. Relevant Differentiation, 3. Value, 4. Accessibility 5. Emotional Connection In the Brand Positioning process it’s important to evaluate the market and  your target customers — those that are most important to the future of your brand. With this understanding, continue to re-visit your positioning and tighten the focus.

Saturday, January 4, 2020

Brave New World and Individual Freedom - 785 Words

The Motto of the World State is Community, Identity, Stability. With detailed reference to the novel, how do you view this in relation to individual freedom? â€Å"Community, Identity, Stability.† -- The motto that shapes and defines the entire civilized world. Civilians like Lenina believe that the motto has given them their individual freedom. â€Å"I am free. Free to have the most wonderful time. Everybodys happy nowadays.† (Page 79) Ironically, Huxley was trying to convey the exact opposite message. The motto really speaks of a heavy price paid -- freedom in exchange for collective happiness. Freedom to feel, freedom of identity, and the freedom to know and create. It is too heavy a price, perhaps, because freedom is never dear at any†¦show more content†¦Firstly all family relations must be completely abolished. People no longer know what monogamy, romance, families and mothers are, and along with that, stripped of the right to practice them. Then there is the use of soma. As Mustapha Mond exclaims, you can now carry half your morals around in a bottle, because the slightest bouts of any negative emotions can be instantly cured by the drug. Like ostriches the whole civilized world choose to bury themselves in their soma holiday in face of the tiniest adversity. Living in that bubble of false happiness, they have lost all ability and freedom to have emotions. John the Savage believes that being happy all the time is a prison on its own, and he claims the â€Å"right to be unhappy†. After all, being a human, even at its most abject and abased state, is about the right to feel, to love and to hate. The citizens of the World State have also lost their right to know and to create. They are all intellectually degraded, even for an Alpha Plus. Watsons himself, the most distinguished Emotional Engineer admits that the hypnopaedic lines he writes are â€Å"idiotic, writing when there’s nothing to say†. 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Individuals are continuously seeking fulfillment, some failing to find it while others succeed. Many seek adoration; love, accomplishment and greatness. In literature, authors take the readers on journeys that allow imagination, granting the possibility for the reader to grasp inner desires and decide what is truly important in life. Literature allows readers to dive into a different world where happiness and fulfillment is plentiful and eternalRead MoreAnalyzing Structure And Point Of View1494 Words   |  6 PagesAnalyzing Structure and Point of View In Brave New World, Aldous Huxley basically divided the novel into three parts. The first part is to introduce an imagined future in which everything is unconventional. He gave us details for the fertilizing room and the world was built based on the ideas on Community, Identity, and Stability. 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Orwell, in 1984, fabricates the â€Å"Party† as a communistic, autocratic bureaucracy that ensures their control over their populace through unscrupulous manipulation of history and ubiquitous espionage that gives them complete control over every individual’s thoughts and feelings. Huxley, in Brave New World, establishes a government that safeguards social stability and maximizes â€Å"happiness†Read MoreSocietys Fate in Brave New World by Aldous Huxley994 Words   |  4 PagesSociety’s Fate â€Å"It has become appallingly obvious that our technology has exceeded our humanity† (Albert Einstein). Although the future remains difficult to predict, some ideas develop the undeniable fate of society. Throughout Brave New World, Aldous Huxley explains predictions for the future of society. The story begins by introducing Bernard Marx and his discovery of John, and his mother Linda on the reservation. This unfolds into John realizing the degree to which society has stripped theirRead MoreBrave New World as a Dystopia821 Words   |  4 Pagestheir life. The society in Brave New World by Aldous Huxley is set up by the World Controllers to be such. However, the society itself is just the opposite of a utopian society: a dystopian society. Even though everything appears to be perfect for everyone, the hidden truth reveals a different reality. The society in Brave New World is a dystopian society as exhibited by the lack of reality, freedom, and identity. A primary example of how the society in Brave New World is a dystopian society isRead More Brave New World - A Wake-Up Call for Humanity Essay1522 Words   |  7 PagesBrave New World - A Wake-Up Call for Humanity (this essay has problems with the format) Since the beginning of the Industrial Revolution in England, human society has had to struggle to adapt to new technology. There is a shift from traditional society to a modern one. Within the last ten years we have seen tremendous advances in science and technology, and we are becoming more and more socially dependent on it. In the Brave New World, Huxley states that we are moving in the direction of UtopiaRead MoreA Brave New World by Aldous Huxley1756 Words   |  7 PagesAldous Huxley is best known for his novel Brave New World, which depicts a post-industrial revolution utopia. Huxley greatly feared the ramifications to an industrialized world run by consumer capitalism, which is displayed in Brave New World. The government within the novel focuses solely on the bettering of technology and not scientific exploration and experimentation. The society’s values lie in instant gratification and constant happiness. The utopia is maintained through the means of drugs,Read More Comapring George Orwells 1984 and Aldous Huxleys Brave New World1381 Words   |  6 PagesComapring George Orwells 1984 and Aldous Huxleys Brave New World   Ã‚  Ã‚  Ã‚  Ã‚  Imagine a world in which people are produced in factories, a world lost of all freedom and individuality, a world where people are exiled or â€Å"disappear; for breaking the mold. Both 1984 by George Orwell and Aldous Huxleys Brave New World are startling depictions of such a society. Although these novels are of fictional worlds, control of the future may be subtly evolving and becoming far worse than Huxley or Orwell